Baby Clothing

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Baby clothes are obviously adorable, but in addition to being cute, everything a baby wears should also be affordable, durable, and comfortable. Since kids grow so quickly and often require several outfit changes a day, we searched for the stores with a selection of options parents need and want, as well as those that have the best reputation for value, quality, and customer service.

Find clothes that fit your family’s lifestyle while ensuring the items are durable and fit into your budget. We carefully considered design, material, ease of cleaning, sizing, and value when reviewing products.

Here are the best places to buy baby clothes, whether you need a coming-home outfit, formal wear, onesies, outerwear, or everyday duds for your baby.

Carter’s Baby

Carter’s Baby ranks high on our list because this well-loved retailer has a wide variety of consistently affordable baby clothes, including basic onesies, cozy pajamas, holiday styles, and more. This can be your one-stop shop for everyday basics and formal needs, with baby sizes ranging from preemie up to 24 months. Carter’s really shines with holiday themes, including Halloween, Christmas, and Mother’s Day looks, as well as a licensed sports shop to outfit the littlest fans.

Primary Baby

Free of any logos, sayings, gender stereotypes, or images, Primary offers parents well-made basics in a wide array of cheerful colors, prints, and styles. Onesies, zippered footies, pants, and more, come in a range of sizes with more than a dozen color choices, most of which are made sustainably from organic cotton. Sizes go from Newborn up to 18 to 24 months, so it’s easy to keep your baby outfitted in well-made basics for years to come.

Old Navy Baby

Save money without sacrificing style with Old Navy’s super cute, trendy baby clothes. Sizing ranges from “up to 7 pounds” to 24 months, so there’s lots of room to grow with their looks. Categories include the $5 Everyday Magic line to Unisex, Mommy Matching, and Newborn Essentials that make it easy to navigate the site and find just what your baby needs (and so much more)!

Nordstrom

Formal wear for babies and toddlers can be so tricky—you need to nail the sizing just right for the occasion, and it’s often far more expensive than the basics they’ll be wearing more often. If you have a formal event on your calendar, Nordstrom has stylish and classic outfits from designers and its in-house brand. In addition to a wide variety of fashionable options, the department store has excellent customer service and always offers free shipping and returns, so you can add a bunch of items to your cart, order, and return what doesn’t fit or won’t work.

Hanna Andersson

Hanna Andersson makes its clothes from OEKO-TEX certified 100 percent organic cotton, which means it’s free from potentially harmful chemicals.1 The brand also commits to using recycled textiles for items like outerwear. We love how thoughtful the designs are, with prints that match across multiple outfits, easy on-off styles with snaps instead of buttons, and other elements that make it simple for parents and caregivers to change babies (over and over again).

Maisonette Baby

Consider Maisonette the best boutique around for baby clothes, toys, and gifts. Some of the high-end styles may be more of a splurge, but the site is the best place to find small, independent brands with one-of-a-kind looks, many of which are sustainably made. In addition to clothing, the site features baby accessories (bibs, hats, mittens, etc.), baby gear, and toys. If you’re buying a baby shower gift for a hard to shop for person, this site is a no-brainer. There are also options to search for matching mommy-and-me styles and Black-owned businesses.

Monica and Andy Preemie Box

For the littlest arrivals, Monica and Andy have a number of super soft organic cotton outfits. The smallest clothing size, Preemie, is made for babies under 5 pounds, while the Newborn size is for 5 to 9 pounds. Choose items individually or get the Preemie Box that includes five best selling items that can be dressed in eight different ways. It may not be worth it to invest in tons of preemie clothes since little ones will outgrow quickly, but this little collection enables your precious baby to be comfortable in clothes that fit just right.

Clover Baby & Kids

With playful, hand-painted original prints (like our current favorite, bacon-and-eggs), Clover sells baby and kids’ sets that are made for comfort and everyday wear. All the clothes are crafted from a viscose/spandex blend, so they’re cool and comfy. Sizes range from 0 to 3 Months up to 5/6T, so this makes a good option for matching sibling gifts. Free shipping and returns make it an even more appealing place to shop. We are especially drawn to the design collaborations with artists of color, showcasing looks that no one else in the playground will be wearing.

Patagonia Baby

While an investment, Patagonia’s baby buntings are crafted to last through multiple hand-me-down wearers. Made from 87 percent recycled materials (down or fleece), the buntings come in styles that offer varying levels of warmth, some with feet and some without. Buntings are easy to put on a baby and very protective—plus, fussy babies can’t kick them off. The sizing ranges from newborn up to 5T, and reportedly run slightly big. Savvy shoppers can buy a size with room to grow at the start of the season to get the most bang for your buck.

Minibrook

Founded by Nina Westbrook, a Black mom of three who also owns Oklahoma City’s Little Ark Boutique, this clothing line offers gorgeous cotton staples that look cozy and sweet on all genders. Most are made from organic cotton in Los Angeles, where they also pre-wash everything, so it arrives soft and without any weird chemical smells. You can mix and match any item from the brand with any other, but we are especially taken with the asymmetrical hooded rompers.

Final Verdict

How We Selected

While we have spent a lot of time shopping for our own babies, we took some time to select the very best places to shop for baby clothes online right now. We looked for sites that offered variety, affordable prices, and the types of comfortable, durable clothing babies truly need. Other factors included shipping rates, return policies, and transparency about where and how the clothing is made, which is especially important when we’ll be dressing our most precious family members. We also looked at user reviews (and complaints) to find brands that live up to their promises of quality, accurate sizing, and customer service.

What to Look For When Buying Baby Clothes

Cost

For everyday clothing, look for budget-friendly options. Babies grow so fast that seemingly overnight, the outfit that fit last week could suddenly be too small. Finding cost-efficient clothing is a smart choice. On the other hand, if you are purchasing pieces that they would use for a longer period of time or for a special occasion, like a snowsuit or a little suit, then upping the budget in the name of quality is a good idea.

Quality

Durable fabrics and well-made garments are key. Baby clothes will need to withstand poop explosions, spit-up, and constant machine washing, and they should not irritate or bother your baby. Look for clothes that are easy to put on and take off, since you’ll be doing that a lot. For parents and caregivers who value organic fabrics, opting for OEKO-TEX certified 100 percent organic cotton can be an affordable choice that meets your standards.

Style

Find clothes that fit your family style. It can also be fun to try something new, like buying matching family outfits, or putting your baby in shirts and hats with silly sayings. Will you be  dressing them in gender-neutral styles or are you going all out with miniature pink dresses or blue suits? Experiment to find what works for you and your baby.